Social media pervades our lives today. Even if we’re not on it, it affects our lives and our society. Over the last five years, I’ve become increasingly cognisant of the ethical dilemmas that social media platforms present. Which is why I’ve created The Social Studio. I’m combining my years of social media and digital marketing strategy expertise with broader thinking on social media use and design that puts humans, integrity, and responsibility at the centre. It’s about using social media, as marketers and as users, with transparency and accountability.
Read my latest blogposts:
Who Wins? Who Loses? Who Tells The Story? As I predicted, Facebook has walked back its news content ban in Australia. It banned Australian users from sharing news content…
The Australian Media Bargaining Code. The Australian Media Code has been drafted by the Australian Competition and Consumer Commission (ACCC) and the Bill introduced into Parliament in December 2020. It’s a mandatory code of conduct…
Social Media and Insurrection. When I woke up yesterday, an alert came through on my phone telling me that pro-Trump supporters, now a mob, had breached the Capitol Building in Washington DC. And as what I had dreaded for months unfolded before my eyes on Twitter, and the President began tweeting, something became very clear…
Social Media Myths Debunked. Perhaps unsurprisingly, considering the world of disinformation that has been exacerbated because of social media, there are myths galore when it comes to social media companies and social media marketing…
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